Noon

2 p.m.

CASE District IV Board Meeting
Location: Manning

1 p.m.

Tee Time for Golf Outing
Location: Rebsemen Park

1:30 p.m.

1:45 p.m

Advancement – the Basics (interactive session)

2:30 p.m.

Round tables/mentoring with CASE Directors

3 p.m.

Break

3:15 p.m.

What is CASE?
Presenter: John Lippincott

4 - 5:15 p.m.

Career Development -Making the Right Impression
Presenter: Laurie McIntosh

5:30 – 6:30 p.m.

New Professionals and CASE IV Board Reception
Location: Pinnacle Room

7 p.m.

CASE IV Board and Conference Committee Dinner
Location: Cajun’s Wharf

Conference Registration
Location: Balcony

New Professionals Brunch and Sessions
Location: Arkansas Ballroom

9 a.m.

Breakfast
Presenter: Cassie McVeety

Getting the Most from the District IV Conference
Presenters: Susie Nicholson, John Gyllin

Presenter: David Crouch

Tour, William J. Clinton Presidential Library
Location: Transportation to the Clinton Library will be available outside the main entrance to the Peabody shortly before 3 p.m.

Sponsored by |ARAMARK

Conference Registration
Location: Balcony

8 a.m. – 5:30 p.m.

Sprint Cyber Center
Location: Petit Jean

Presenter: Claiborne P. Deming
Location: Grand Ballroom

Sponsored by |Pursuant

Breakout Sessions

Alumni
The WHY generation is old school
Presenter: Rob Shoss
Location: Chicot Room

Advancement Services
Building Campaign Pipelines and Pyramids
Presenter: Diane Crane 
Location: Grampas Room

Communications
Weathering the Storm: How to Respond When the Inevitable Hits the Fan …
Presenters: Elizabeth Scarborough, Teresa Valerio Parrot
Location: Conway Room

Development – Annual Giving
Beyond Post-Its and Postscripts: Transcending Trends in Annual Fund Communications
Presenters: April Scimio, Susan Patten
Location: Neosho Room 

Development – Leadership Gifts
Bailin’ Wire, Barbed Wire and Bubble Gum: Tax Code Basics All Development Professionals Need to Know
Presenter: Marianne B. Piepenburg
Location: Ouachita Room

Mid-Level Management
Leadership: The Good, The Bad, and The Ugly (Part 1)
Presenter: Cheri Wallace Lindle
Location: Arkansas Ballroom 

Publications
When Your Logo Morphs Into An Animal and Other Graphic Identity Horror Stories
Presenters: Camille Barkley, Deedie Dowdle
Location: White Oak Room

Feature Session
What’s After Email?
Presenter: Matt Frazier
Location: Hoffman Room

Community College Luncheon
Moderator: Betheny L. Reid
Location: Riverview

Opportunity and Equity Luncheon
Location: Grand Ballroom

Communications
The Perfect Nugget: Getting Your Message Across in 15 Seconds (Part I)
Presenter: Dick Brundage
Location: Conway Room

Development – Annual Giving
Happy Pigs Keep Bringing in the Bacon: Stewardship for Donors at All Giving Levels
Presenter: Josh Bowerman
Location: Neosho Room

Development – Leadership Gifts
Managing Return on Investment
Presenters: Mark A. Petersen, Matt Ter Molen
Location: Ouachita Room

Development – Leadership Gifts
Developing and Executing Purposeful Donor Cultivation Strategies
Presenter: Staci Carson
Location: Manning Room

Marketing
Branding -- Ten Steps to Sharpening Your Image, Reputation and Brand
Presenters: Elizabeth Scarborough, Teresa Valerio Parrot
Location: Harris Brake Room

Mid-Level Management
Leadership: The Good, The Bad, and The Ugly (Part 2)Presenter: Cheri Wallace Lindle
Location: Arkansas Ballroom

Publications
Back to Basics
Presenter: Trisha Dubina
Location: White Oak Room

Feature Session
Me, Raise Money?
Presenters: Beck A. Taylor, Ph.D, Ben Renberg, CFRE, M.B.A
Location: Hoffman Room

Networking Break

Sponsored by | Roundtable Wealth Management of Wachovia Securities

Advancement Services
The Knowledge Management Foundation for a Successful Campaign
Presenter: Shelby Radcliffe McClintock
Location: Grampas Room

Communications
The Perfect Nugget: Getting Your Message Across in 15 Seconds (Part II)
Presenter: Dick Brundage
Location: Conway Room

Development – Annual Giving
Reports and Research: A Focus on the Science of Fundraising
Presenter: Ruth McCutcheon
Location: Neosho Room

Development – Leadership Gifts
Fund Raising, Frog Gigs and the Three Musketeers:  Working With All of Your Colleagues to Increase Giving
Presenter: Mark Elliott
Location: Ouachita Room

Marketing
Internal Marketing: Managing the Human Side of Web Redesign
Presenter: D’Lyn Ford 
Location: Harris Brake Room

Mid-Level Management
Annual Operating Plans: How to Empower Employees through Strategic Planning and Expected Accountability
Presenter: Kayla K. Acebo
Location: Arkansas Ballroom

Publications
Design in Public Spaces: Transforming Place
Presenter: Cheryl Beckett
Location: White Oak Room

Feature Session
Investment Policy: Creating the Game Plan
Presenter: Jeffrey A Ockwood
Location: Manning Room

Feature Session
Unity connects the entire community
Presenter: Tamela Herczeg
Location: Hoffman Room

Final Four Watch Party & Hospitality
Location: Pinnacle Lounge

Sponsored by | LSC Marketing
 

Sponsored by | Sprint

Conference Registration
Location: Balcony

Sprint Cyber Center
Location: Petit Jean

Alumni
Web-based Communication, You Have Mail and More!Presenter: David Roloff
Location: Chicot Room

Advancement Services
An Ever Changing Landscape: Privacy and Ethics in Fundraising
Presenter: Shelby Radcliffe McClintock
Location: Grampas Room 

Communications
Managing Your Office and Developing Your Staff – The Management Checklist and Other Tools
Presenter: Rae Goldsmith
Location: Conway Room

Development – Annual Giving
Annual Fund 101: the Nuts and Bolts
Presenter: Michael R. Franco
Location: Neosho Room

Development – Leadership Gifts
Risk and Uncertainty in Capital Campaigns
Presenter: Darrow Zeidenstein
Location: Ouachita Room 

Marketing
Search Engine Marketing: Simple Steps to Search Engine Success
Presenter: Bob Johnson
Location: Harris Brake Room

Mid-Level Management
Understanding the Budget: Foundational Concepts You Need to Know
Presenter: TBA
Location: Arkansas Ballroom

Professional Development
FENG SHUI: revisited
Presenter: Cheryl Taylor Bowie
Location: Manning Room

Publications
LSU’s Think Unique: Using Market Research to Redesign your Recruiting Publications
Presenter: Robin Kistler
Location: White Oak Room

Feature Session
Major Trends That Impact Your Ability to Recruit Students, Raise Dollars, and Market Your Institution in 2008 
Presenter: Brenda Harms
Location: Hoffman Room

Networking Break 

Sponsored by | Dini Partners

Alumni
Affinity Programs
Presenter: Bill Dean
Location: Chicot Room

Advancement Services
The Role of Giving Societies in Campaigns
Presenter: Katherine Witt Stenesen
Location: Grampas Room 

Communications
Creating A Smooth Ripple: Working With Broadcast Media
Moderator: John Kelly
Panelists: Bob Steel, Charles Crowson, Julia Grayson Hamra
Location: Conway Room

Development – Annual Giving
Faculty and Staff Campaigns – Why they Matter
Presenter: Alison Mehr
Location: Neosho Room 

Development – Leadership Gifts
Gift Acceptance Policies:  Why Your Organization Needs One and How to Evaluate Your Current Policy
Presenter: Laura Hansen
Location: Ouachita Room

Marketing
Marketing Communications and New Technology: Keys to Successful Engagement
Presenter: Bob Johnson
Location: Harris Brake Room

Mid-Level Management
The Write Stuff: Honing one of the Most Important Skill Sets Necessary for Advancement to the Leadership Ranks
Presenter: Robyn Tower
Location: Arkansas Ballroom

Professional Development
Ethics in the Industry
Presenter: John Lippincott
Panelists: Kayla Acebo, Julie Simon-Dronet, Beth Smith
Location: Manning Room

Publications
How Writing Affects the Design Process
Presenter: Ray Ogar
Location: White Oak Room

Feature Session
Annual Fund Direct Mail: If You’re Happy With Your Results, You’re Doing Something Wrong!
Presenter: Paul Barry
Location: Hoffman Room

Alumni
A Tour of Homecoming
Presenter: Katie Wesner
Location: Chicot Room 

Advancement Services
The Partnership Between Advancement Services and Development
Presenter: Toni Loftin
Location: Grampas Room 

Communications
What Do You Do When Your World Gets Rocked? Communications After The Whirlwind
Presenter: Mark Kahler
Location: Conway Room 

Development – Annual Giving
Annual Fund: Not Just for Alumni
Presenter: Melissa Howe, Colleen Kearns
Location: Neosho Room

Development – Leadership Gifts
Learning to Look a Gift Horse in the Mouth
Presenter: Susan J. Wommack
Location: Ouachita Room

Marketing
Major Trends That Will Impact Your Ability to Recruit Students, Raise Dollars, and Market Your Institution Presenter: Scott Linzey
Location: Harris Brake Room

Mid-Level Management
The Road to the Vice Presidency: How to Prepare Yourself for Significant Advancement in the Profession
Moderator: John Lippincott 
Presenters: Jim Lewis, Jeff McLain, Jayne Jones
Location: Arkansas Ballroom 

Professional Development
How to Conduct a Creative Session
Presenter: Cheryl Taylor Bowie
Location: Manning Room 

Publications
Ideas Are Everywhere
Presenter: Tracy Sterling Bristol
Location: White Oak Room

3:15 – 3:45 p.m.

Networking Break

Sponsored by | Jostens

Alumni
Alumni Professionals - the traits that CEOs value
Presenter: Lance Burchett
Location: Chicot Room

Advancement Services
Building the Culture of Advancement Services
Presenter: Christina Pulawski
Location: Grampas Room 

Communications Joint Session with Marketing
How Homeland Security can help
Presenters: Randy Lann, Danny Ormand, Laura Mulry, Sherry Kamali, Kathy Guimond
Location: Conway Room 

Development – Annual Giving
Baby Boomers to Generation Y: Appeals to Events – Can One Size Fit All?
Presenter: Fred Landry, Jr
Location: Neosho Room 

Development – Leadership Gifts
Finding the Right Fit:  Advancing Your Career in Development
Presenter: Jerry Holbert
Location: Ouachita Room

Mid-Level Management
Plan the Work- Work the Plan
Presenters: Dr. Paul Gardner, Walt Eilers
Location: Arkansas Ballroom

Professional Development
Is That Your Water Glass or Mine?
Presenter: Trisha Kerkstra
Location: Manning Room

Publications
Getting it Right - Best Practices
Presenter: Tracy Sterling Bristol
Location: White Oak Room

Location: Deep Ultra Lounge and Willy D’s

8 a.m. – 5:30 p.m.

Sprint Cyber Center
Location: Petit Jean

Generation Digital: Photography, University Marketing, and Young People Who Know Everything When It Comes to Pictures
Keynote speaker: Jason Jones
Location: Ballrooms B & C

10:30 a.m.

CASE IV Board Meeting
Location: Hoffman

Conference Committee Meeting
Location: Manning