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| Schedule |
| Monday, April 5, 2008 |
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Weathering the Storm: How to Respond When the Inevitable Hits the Fan … Hear expert analysis of the institutional responses to Virginia Tech, Duke University’s lacrosse scandal and other well known higher education crises, while learning how to design, implement and evaluate a campus-wide crisis communications plan. Presenters:
Elizabeth Scarborough,
Teresa Valerio Parrot
Branding -- Ten Steps to Sharpening Your Image, Reputation and Brand Colleges and universities today must maximize their image, reputation and brand -- key assets that lead to stronger public and private support, student and faculty recruiting, research dollars and alumni participation. In this primer, learn how to build an effective new brand and market to key constituents. Presenters:
Elizabeth Scarborough,
Teresa Valerio Parrot
Internal Marketing: Managing the Human Side of Web Redesign You have a vision for a redesigned Web site: new features, better graphics and updated content. But if you want to win rave reviews, don’t neglect the human side of Web redesign. Use these ideas for planning your redesign, selling your ideas to stakeholders, testing with key groups and getting users involved in maintaining “their” site. Presenter:
D’Lyn Ford
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| Tuesday, April 6, 2008 |
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Search Engine Marketing: Simple Steps to Search Engine
Success What’s most important to your quest for better search engine visibility? The right content… and how you present that content to the people you hope will visit your website. We’ll explore the value of WordTracker and similar software, pay special attention to the impact of carefully crafted title tags for each of your website pages, review the best presentation of content on your web pages to reinforce the title tag, and explore what key words are most important to student recruitment marketing. You don’t need special technical expertise to take home practical steps to increase your search engine results. Attend this session to learn practical steps you can take as soon as you return to your campus. Presenter: Bob
Johnson
Marketing Communications and New Technology: Keys to
Successful Engagement The Web 2.0 era is upon us and brings new demands, new excitement, and new fears to marketing communications with messages that we often can’t control. How do colleges and universities best operate with limited ability to control the online communication message? Join this session to review real world examples of how colleges and universities are setting new “best practice” standards in using online technology to maintain and expand engagement levels for key audiences. We’ll review social networking on MySpace, YouTube, and Second Life as well as top examples of blogs, IM, podcasts and similar tools. We will give special attention to the “user generated content” on Wikipedia and YouTube. Presenter:
Bob Johnson
Major Trends That Will Impact Your Ability to Recruit
Students, Raise Dollars, and Market Your Institution Updated annually, this session will explore how today’s rapidly changing marketplace will impact colleges’ and universities’ ability to recruit students. It will examine the major demographic and social characteristics of tomorrow’s students and review how their educational needs and expectations are evolving. The presentation will also outline the college-choice characteristics of most interest to these students, pinpoint the majors most in demand, and highlight the recruiting and marketing strategies-including technology and the Internet-to which students are most likely to respond. Next, we will take a look at the changing role-and expectations-of donors. The presentation will conclude with a quick review of how changes in the marketplace and academia affect leadership and management in higher education. Presenter:
Scott Linzey
How Homeland
Security can help In this panel discussion, learn what every educational institution needs to know about how federal, state and local level emergencies response agencies can help in times of crisis.
Following the tragedy last spring at Virginia
Tech, Governor Bill Richardson appointed the Campus Safety Task Force to
assess security needs on New Mexico’s college and university campuses. Since
then, task force members have reviewed materials and identified best
practices. The Office of Homeland Security in New Mexico has been central to
assisting higher education institutions in training staff and in developing
plans.
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