| Back to Program |
| Schedule |
| Monday, April 5, 2008 |
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What’s After Email?
How to Leverage the Power of Web 2.0 The future is open source. How do you take advantage of the collaborative and decentralized nature of the internet to boost affinity and giving? This session will enlighten you on Web 2.0 and enable you to leverage the power of your affinity group in a way that will increase participation, loyalty and giving.
Presenter:
Matt Frazier
Me, Raise Money? Deans and Senior Academic Administration can be extremely influential in engaging current and potential constituents. In this session you will hear how to engage deans; from staffing for donor appointments, prioritizing funding needs, and investing time in fundraising activities. Participants in this session will leave with a better understanding of the perspective of the dean on fundraising and how to collaborate with deans for long-term fundraising success.
Presenters:
Beck A. Taylor,
Ph.D, Ben
Renberg, CFRE, M.B.A
Investment Policy: Creating the Game Plan Whether your school’s foundation or endowment manages its own assets or employs the services of outside investment professionals, an investment policy statement (IPS) provides a roadmap to guide your decision making. Learn more about this important step in achieving your long-term investment objectives and how an IPS can help to ensure that your foundation or endowment will continue to benefit students for many years to come.
Presenter:
Jeffrey A
Ockwood
Unity connects the entire community Connections formed today between your students and your university will benefit the campus for years to come. Jostens is dedicated to making it easier for you to achieve your goals, while strengthening your connection to your students and alumni. As students change, so do your needs and the demands of the community around you. We welcome your participation in this dynamic session as we share some innovative ways to help you unite your campus community.
Presenter:
Tamela
Herczeg
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| Tuesday, April 6, 2008 |
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Major Trends That
Impact Your Ability to Recruit Students, Raise Dollars, and
Market Your Institution in 2008 Achieving your institutional goals—recruitment and advancement—require you to understand how today’s rapidly changing marketplace will impact your ability to recruit students and raise dollars. This session will examine the major demographic and social characteristics of tomorrow’s students of all ages and review how their educational needs and expectations are evolving. The presentation will also outline the college-choice characteristics of most interest to these students, pinpoint the majors most in demand, and highlight the recruiting and marketing strategies—including technology and the Internet—to which students are most likely to respond. Next, we will take a look at the changing role—and expectations—of donors. The presentation will conclude with a quick review of how changes in the marketplace and academia have impacted leadership and management in higher education.
Presenter:
Brenda Harms
Annual Fund Direct Mail: If You’re Happy With Your Results,
You’re Doing Something Wrong! Looking for ways to get your mail opened and read? Hoping to breathe “new life” into your program and not spend a fortune doing it? Need some ideas to enhance participation rates? Then join us for what promises to be a very lively discussion on the do’s and don’ts of direct mail! We’ll challenge many preconceived notions of what works and doesn’t work in a mail package. Share tips, tools, and techniques that will help to generate higher response rates on the same budget. And, we’ll even let you CASE (Copy And Steal Everything)!
Presenter:
Paul
Barry
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