Beyond Post-Its and Postscripts: Transcending Trends in Annual Fund Communications
10:45 a.m. - Noon

News flash: traditional print communication is no longer the only way to communicate with your constituents to raise money. Come learn about and discuss ways to integrate various communication strategies and techniques into your Annual Fund program – from print to e-mail to blogs to streaming video to social networking sites. 

Presenters: April Scimio, Susan Patten
Location: Neosho Room

Happy Pigs Keep Bringing in the Bacon: Stewardship for Donors at All Giving Levels
2:00 p.m. - 3:15 p.m.

Effective stewardship goes beyond simple manners and acknowledgement letters—it often can make a major difference in a donor’s future giving patterns and feelings toward your organization. This interactive session reviews the basics of good stewardship, explores the ways in which you can supercharge your stewardship efforts—regardless of the size of the gift.

Presenter: Josh Bowerman
Location: Neosho Room

Reports and Research: A Focus on the Science of Fundraising
3:45 p.m. - 5:00 p.m.

Reports and research may not be the fun part of fundraising – but don’t overlook the value that data can provide to maximize your fundraising efforts. You won’t want to miss this interactive session that will take you beyond the simple SYBNT and LYBNT.   

Presenter: Ruth McCutcheon
Location: Neosho Room

Annual Fund 101: the Nuts and Bolts
9 – 10:15 a.m.

The title says it all. Whether you’ve been a fundraiser for many years and can benefit from a refresher course or you are a new kid on the block and in need of the basics, join this seasoned veteran as he discusses elements and strategies of a successful Annual Fund program. 

Presenter: Michael R. Franco
Location: Neosho Room

Faculty and Staff Campaigns – Why they Matter
10:45 a.m. - Noon

Faculty and staff care about the institution and its success – yet we often overlook this group when it comes to the Annual Fund. This session will discuss how to educate faculty and staff about the Annual Fund, how to overcome their objections, and why they may end up being your most loyal group of donors. 

Presenter: Alison Mehr
Location: Neosho Room

Annual Fund: Not Just for Alumni
2:00 p.m. - 3:15 p.m.

Academic fundraising traditionally focuses on alumni. However, there are many friends who could be attracted to your mission and programs, parents are an increasingly important constituency, and you can’t forget the impact faculty and staff can have on your fundraising programs. Come learn about new ways to engage these various constituents and why they are important.

Presenter: Melissa Howe, Colleen Kearns
Location: Neosho Room

Baby Boomers to Generation Y: Appeals to Events – Can One Size Fit All?
3:45 p.m. - 5:00 p.m.

With budget cuts and greater competition for donor support, fundraisers are continually being forced to do more with less. But how are we to reach multiple generations when one size does not fit all? Come share what has worked (and what hasn’t!) as strategies are discussed to help you engage multiple generations without doing multiple appeals and events.  

Presenter: Fred Landry, Jr
Location: Neosho Room