| Back to Program |
| Schedule |
| Monday, April 5, 2008 |
|---|
|
Weathering the Storm: How to Respond When the Inevitable Hits the Fan … Hear expert analysis of the institutional responses to Virginia Tech, Duke University’s lacrosse scandal and other well known higher education crises, while learning how to design, implement and evaluate a campus-wide crisis communications plan.
Presenters:
Elizabeth Scarborough,
Teresa Valerio Parrot
The Perfect Nugget: Getting Your Message Across in 15 Seconds (Part I) A former television director and correspondent shares the art of brevity needed to get key messages out about your university very quickly in high pressure situations. For those of us who respond to the media, this ability is critical to the institution’s image, not to mention our own. In this session, part one of two, you’ll learn how to capture the vast majority of your audience’s attention in five seconds, humanize your institution in any situation, to work with the reporter’s agenda versus yours, and handle confrontational questions. Learn the “cardinal rule of crisis communications,” and, take away a terrific tool to “deconstruct” a sound bite into a magical 12-second window that will help you respond in any situation.
Presenter:
Dick Brundage
The Perfect Nugget: Getting Your Message Across in 15 Seconds (Part II) In the second session on responding quickly to out in high-pressure crisis situations, you’ll segue from practical tips to actual practice. You’ll see the differences between TV, radio and newspaper interviews, how to provide balance to a story, and how to never be taken “out of context” again. In the last half hour or so, a couple of case studies of university crises will be handled by you, as participants, the room divided, and a spokesperson for each team put on camera to put into practice the “12 second” formula for getting your message across.
Presenter:
Dick Brundage
|
| Tuesday, April 6, 2008 |
|
Managing Your Office and Developing Your Staff – The
Management Checklist and Other Tools Managing the office and helping staff members reach their full potential are among a communications and marketing manager’s toughest – and most important – challenges. Come learn about resources that will help new and experienced managers assess their operations, develop staff, set compensation, craft policies, and stay on top of the profession.
Presenter:
Rae Goldsmith
Creating A Smooth Ripple: Working With Broadcast Media
Moderator:
John Kelly
What Do You Do When Your World Gets Rocked? Communications
After The Whirlwind On Feb. 5, 2008, an EF-4 tornado ripped across the campus of Union University in Jackson, Tenn., destroying nearly half of the residential college’s housing and leaving most of the remaining housing unusable. Landing in the national spotlight while their campus was out of commission, Union’s communications team sought to maintain information flow to an array of constituents. Hear – and see -- how they fared, just two months after the storm.
Presenter:
Mark Kahler
How Homeland
Security can help In this panel discussion, learn what every educational institution needs to know about how federal, state and local level emergencies response agencies can help in times of crisis. Following the tragedy last spring at Virginia Tech, Governor Bill Richardson appointed the Campus Safety Task Force to assess security needs on New Mexico’s college and university campuses. Since then, task force members have reviewed materials and identified best practices. The Office of Homeland Security in New Mexico has been central to assisting higher education institutions in training staff and in developing plans.
Presenters:
Randy Lann,
Danny Ormand,
Laura Mulry,
Sherry Kamali,
Kathy Guimond
|